We work in close collaborations with artists, designers, makers and other professionals in the belief that great design cannot happen without passion, intelligence and above all, personal commitment.
We explore how and why a product or service should be developed. Delve into precedent ideas through the lens of present global multi-cultural ideals to design and produce solutions to current social needs.
The guiding philosophy behind our design sensibility is “trado-cultural futurism“… a fusion of modernity and traditions– –and of time and history. It is akin to a movement from the present to the future through the past… an exploratory process that aims to discover new pathways to creating innovative home and lifestyle products that take inspirations from multiple cultures and traditions.
AfriMod design process begins with the deconstruction and manipulation of selected precedent items to uncover aspects of their hidden core essences. The resulting variables are then reinterpreted, reconfigured, reshaped and recomposed into multiple series of graphic elements that go to form the basis for new patterns and new designs. In turn, these new patterns and designs are re-scaled, assigned new color attributes, new placements, etc, to eventually result in unique modern products that are bold, comprehensible, and yet pay homage to their origin.
We encourage designers, artists and makers to transcend cultural borders and engage in dialogue between past design traditions and future product and services ideals so as to result in a timeless global interchange and sustainability.
Please contact AfriMod Design Studio for additional information.