Our Mission

Our mission is to evolve new designs that are characterized by multiple cultural design narratives—and in the process, create new products that enrich lives globally.

African-inspired Modern

In creating innovative products, our Design Studio seeks to uncover the core essence inherent in ancient symbols, icons, forms, patterns, motifs, etc. We rely on these insights to design and produce artsy and funky home and lifestyle products that are evocative, bold and African-inspired Modern.

Our Philosophy: trado-cultural futurism

The guiding philosophy behind our design sensibility is trado-cultural futurism—a fusion of modernity and traditions—and of time and history. It is akin to a movement from the present to the future through the past—an exploratory process that aims to discover new pathways to creating innovative home and lifestyle products that take inspiration from ancient symbols, icons, forms, patterns, motifs, concepts, etc.

Our design process begins with the deconstruction and manipulation of selected precedent items to uncover aspects of their hidden core essences. The resulting variables are then reinterpreted, reconfigured, reshaped and recomposed into multiple series of graphic elements that go to form the basis for new patterns and new designs. In turn, these new patterns and designs are re-scaled, assigned new color attributes, new placements, etc, to eventually result in unique modern products that are bold, comprehensible, and yet pay homage to their origins.

Learn more about AfriMod: Our Story. Or, view our design process and work: Studio Projects (press + media section)