AfriMod is a marketplace for contemporary home and lifestyle products inspired by ancient forms, patterns, icons and motifs.
AfriMod was founded by an African-Canadian father-daughter team, Osita D. Juwah and Ada-Nkem (Ada) Juwah to explore new approaches to African-inspired design. Our guiding philosophy is founded on the values and principles of inclusiveness and we take our inspirations from the traditions and cultures of Africa and the world.
AfriMod is a curated online platform to browse and shop unique contemporary decor products for the modern home and for design-conscious personal style. Our focus is a modern global world and our mission is to design, craft and source unique products that are unexpected, distinctive and evocative.
From our design studio… and in close collaboration with various artists and fabricators, we craft products for modern global aesthetics. Join us to experience new horizons and ideas inspired by ancient forms, patterns, icons, motifs, colors, textures, shapes and concepts.
Why The Name AfriMod?
AfriMod is coined from the words, “African” and “Modern” ––a vision of a 21st century modern global aesthetic that is characterized by multiple cultural design narratives.
AfriMod design process begins with the deconstruction and manipulation of selected precedent items to uncover aspects of their hidden core essences. The resulting variables are then reinterpreted, reconfigured, reshaped and recomposed into multiple series of graphic elements that go to form the basis for new patterns and new designs. In turn, these new patterns and designs are re-scaled, assigned new color attributes, new placements, etc, to eventually result in unique modern products that are bold, comprehensible, and yet pay homage to their origin.
Curation: Sourced Products
All items listed on AfriMod are individually prescreened by our team members to ensure that each conform to a notion of inclusive modern global living.
The Company – (more info)
AfriMod was founded to share visions of 21st century modern global aesthetics. The heartbeat of our company is that vision we share with modern global citizens like you. And like you, we believe that creativity is limitless, that good design is transporting and that anything can be made better.
We believe in exceptional materials and superior craftsmanship. And we are committed to good design ideas that contribute to elevating modern global aesthetics. We are equally committed to nurturing dignity, creating economic value and fostering progress through sustainable development.
Toronto, Canada – (design, production, marketing and sales; social media and Public Relations)
Abuja, Nigeria – (design, handmade production, sourcing, shipping and logistics)