Our core inspiration for this project is derived directly from the iconic grit and sheer tenacity of brand Africa itself. A brand that silently remains relevant in the shadows even though it is a core component in an interconnected world. To capture the essence of this brand, we relied primarily on a dominant black background over-laced with subdued white lettering. The outline of the continental image is widened and infused with a colorful necklace of flags of multiple nations to tell a story of resilience and inclusiveness. This unifying element adds a bold color contrast to the background. The resulting design is bold, edgy, colorful and iconic.

“There is an image, an idea of Africa that lives deep in human imagination. Its form often transcends the power of the word and its profile lies under layers of conscious retrieval. It is alive within each one of us on a primordial level, inexplicable yet undeniable.”
~Maya Angelou