Guest Post: Amina Adefala (Gidan Nodza)

Gidan Nodza: the Brand

Gidan Nodza was founded in 2004 as a venture dedicated to creating bags and other fashion accessories using designs based centrally on African motifs fused with the latest fashion trends.

Gidan Nodza: the Brand

The name Gidan Nodza is the Hausa language term for House of NodzaNodza, in turn, means that which is awake but yet asleep in the Mambila language of North-Eastern Nigeria. The name is a metaphor for the duality of existence or life.

Gidan Nodza: the Brand

“... No two Gidan Nodza creations are the same; each is crafted differently, purposefully, even to individual and specific tastes. Class goes from everything out there, to anything  but everything out there ...”
~ Amina Adefala
Head of Creative Design, Gidan Nodza

Gidan Nodza: the Brand

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Our products are conceived as a fusion of ethnic African elements and modern fashion accessory trends. Using Batik, Tie Dye and other resist techniques we paint unique African Heritage motifs onto a canvas of exclusive style.

Gidan Nodza: the Brand
Gidan Nodza: the Brand

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Blood, sweat and tears. The road to building this world class brand has taken time and effort but most of all it has taken the unflinching and dogged determination of Amina Adefala with the support of her husband and family to bring her dream to life.

People were skeptical about the chances of such a venture being successful and many felt quitting her day job was unwise but providence intervened and Amina struck out on her own having to learn every single thing about bag making, batik and tie-dye among others. Along the way she found many successes after wrestling with many failures. Today Gidan Nodza is a very well respected brand with clientele from varied parts of the world. Amina says she’s just getting warmed up.

Gidan Nodza: the Brand

Aishwarya Rai wears Gidan Nodza Patchwork High Waist Belt for Vogue India (March 2015).

Gidan Nodza: the Brand

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Gidan Nodza offers two broad categories of Fashion products: Luxury and High Street. We also stock and take pre and custom orders to suit the individual taste of our select clientele. Whatever you wish to express and whomever you need to impress; we’ve got this.

Gidan Nodza: the Brand

"It’s impossible to put a price on the work; its art, it’s priceless."
~ Adetayo Adefala
Managing Partner, Gidan Nodza

Download Gidan Nodza: the Brand here (.pdf)

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