The AfriMod story is all about people … dreamers who believe that anything is possible – stories of passion and hope and of people connecting with one another in ways that build better human understanding. It is also a story about providing opportunities to artists, designers, craft-makers and micro-businesses to reach a global marketplace where commerce is re-imagined and redefined.

There’s really nothing else like AfriMod … association with Africa’s rural beginnings, a very authentic story telling method that focuses on individuals, and a brand persona that reflects the iconic grit and sheer tenacity of brand Africa itself; thus the company motto: “AfriMod is where African Modern is made” on its own however, is just a platform to get products in front of shoppers wherever they may be; but with its community of artists, designers, craft-makers, micro-businesses and shoppers, AfriMod becomes a living, breathing entity. This vibrant community gives AfriMod credibility and makes it real; and this in itself is something authentic — something that gives AfriMod a soul.

We believe that we can and should make positive impact globally.
AfriMod is focused on protecting the African Girl Child from abuse and neglect. And on developing these young minds to become extraordinary leaders of the future. We do this by investing in their healthcare, education and the leadership skills that are required for our evolving global society. It is our belief that we can bring people together, inspire change and make a difference in such a way that together, we elevate the African Girl Child. Our hope is that in doing so, we contribute towards a positive inclusive society where everyone can endure and thrive.

What about Fair Trade?

AfriMod ensures fair-trade between makers and shoppers

Shops are 100% free! Vendors add their own products to the site, set their own prices and earn the full amount of each sale above our base commission. We manage transactions, handle customer service, marketing and promotions and provide sales reporting.

In many of the so-called fair trade organizations, the vast majority of the wealth these sales produce (upwards of 60%) leave the producing communities. Our objective at AfriMod is to keep wealth in the artisan communities.